Is Duane Reade violating a UPC code rule by stretching it out into a Statue of Liberty shape? I'm assuming not, though I wouldn't put it past them. But I can guarantee they're in violation of my taste bud laws.
IHDR reader Scott writes:
I don't know if this counts as a horrible retail experience or just as horrible plagiarism. The new packaging for DR house-branded items uses a Universal Product Code as a design element ...
Well, it seems that there is a standard UPC use (here via Wikipedia), but when have we seen Duane Reade follow any standards?
Yep, I don't know what the hell they're saying either. Best I can surmise: there's a standard, though there's a little bit of breathing room when it comes to sizing. I don't see a 'Statue of Liberty' clause here, so maybe they've found a loophole.
UPC-A Bar code symbols can be printed at various densities to accommodate variety of printing and scanning processes. The significant dimensional parameter is called X-dimension, the ideal width of single module element. The X-dimension has to be constant in UPC-A symbol. The width of each bar (dark bar) and space (light bar) is determined by multiplying the X-dimension by the module width of each dark bar or light bar (1,2,3, or 4).
The X-dimension for the UPC-A at the nominal size is 0.33 mm (0.013 in.). UPC-A can be reduced or magnified in the range of 80% to 200%.
Nominal symbol height for UPC-A is 25.9 mm (1.0 in.).
Quiet zone (light margin)
The minimum Quiet Zone width required by the UPC-A bar code symbol is 9 x X-dimension on both the left and right sides. UPC-E requires 9 X-dimension units on the left side and 7 on the right. (Source; UPC Symbol Specification Manual).
Exactly 12 digits must be printed below the UPC-A barcode.
(Thanks, Scott, for the head's up)