Checked my Twitter feed (
@ihateduanereade, come spread happiness with me) and stumbled upon this little nugget of joy:
DR_DuaneReade: Thanks for your message ... looking forward to working with you and addressing your challenges and def welcome your feedback ... thank you!
(Damn. I forgot that I have my feed on temporary auto-message, which sent our friend a little note from yours truly.)
Oh, Brian. Let me share the challenges me and the IHDR readers face. As for 'feedback'? You have this blog to play with.
1. This re-branding of Duane Reade, while very bright and shiny, doesn't cover up the fact there are systematic issues with your drugstores. The old 'lipstick on a pig' solution doesn't work.
2. The heart of this blog and the subject of 99% of the complaints about DR is your STAFF.
They are not happy, therefore they treat us like assholes. It's like the classic abuse cycle.
Pay them more, change their hours, give them incentives, whatever it takes. Don't just hire more staff, or
fancy staff, like the skin care girl who stands there drinking her morning smoothie (yeah, I saw you in the Herald Square location). Hire managers who motivate, not intimidate.
Side note: I'm not excusing the idiot customer here, as there are some champion douchebags out there.
However, customers don't make money off of the way they treat employees. Businesses make money off of giving, at least, satisfactory service for payment.3. Your pharmacy. I can't even begin to get into this. Stop losing our prescriptions, hiring bored, inattentive staff to man the front counter, lying about policies (ex. how you can't transfer scripts between branches more than 3 times, but invite website users to do so for every medication via your website. I'm looking at you, 86th Street.), and how long it will take to get our prescriptions.
Also? Pick up your damn phone.
4. Your cashier line. I see with the new stores you have a nice little cattle corral, with which to coordinate your customers into one orderly line. But the other 80% of your stores still have a row of cashieR, who is unwilling to make eye contact with the very confused double line of people, and who most certainly won't make the effort to say 'hi folks - one line only, please.'
5. Where the hell is your manager? He's certainly not helping when morning rush hits and there are four employees rearranging cigarette boxes, while an angry mob gives up and discards their purchases in the candy shelves - in favor of making it to work on time and keeping jobs.
Yeah, I make it sound soooooo easy, don't I? Well, if you took some of your budget and applied it to staff training and layout efficiency programs, there wouldn't be a need for pretty, shiny colors...or thousands of laminated, earth-unfriendly, 'Duane Readers' that will only end up strewn across the sidewalk and stuck under the security guy's shoe.
Thanks, Brian, for 'working' with me. I'm sure we'll have some great conversations. Oh, and if marketing for Duane Reade doesn't pan out after the holiday season (because let's face it, this is only a 4th quarter push and most likely not a long term investment), maybe the old guy behind the photo counter will let you take over.