So, have you seen Duane Reade's Twitter feed?

And by 'feed' I mean 'hey we tried Twitter! Oh shit, people are complaining. Wait, what's our canned response? Right, we'll use that! Hey guys, how are we gonna keep this up?? ::pout:: Twitter's hard!'

C'mon, DR. You're singing a love song to customers these days, but aren't following up with the steak dinner. Just talk to them, don't talk AT them. Tell them you're sorry about the mouse they found in your midtown location. Explain that you're understaffed and can't keep the place as clean as you'd like. Whatever.

And if you're going to promise full disclosure, dedication to customer service, 100% commitment to quality products and service, the least you could do is to get 'Brian' to properly use a social networking profile.

PS: I looooove that the only positive @ reply they received was from a dude with a gangsta Redd Foxx background.