Friday, May 4, 2007

Aisle by Aisle: Cosmetics

Nothing says organization and style like the Duane Reade Cosmetic aisle.

Won't you join me, as I take us on an epic(ish) journey through this magical row?

As you walk down the aisle you may notice that Duane Reade is the height of sophistication. They need not finish stocking the products. The cardboard boxes and gray packing crates tell you they are a quality, efficient drugstore and they want to show how abundant your choices are.

And if you're fortunate enough to be looking for a specific item not on shelves, you might be invited to search through them by harried stock persons saddled with cell phone calls.

Duane Reade wants you to know that they mean business when giving their customers a choice. Like the overflow of emery boards, spilling in plentiful piles across the floor. Or the surplus of Triple Lanolin Mango Vera Cream. It brings a tear to the eye.

And, by stocking every makeup variation from Allmay to Allmaybenot, the DR shows they know their customers and aren't afraid of stocking that Hooker Red Wet N' Wild Lip Schmear you might be possessed to purchase after a few cocktails at the Port Authority's toothless karaoke lounge.

In addition, Mr. Reade has given you an opportunity to select quality last minute gifts from their counter. Perhaps a $79.99 Casio fabric-strapped watch for your nearest and dearest? Or what about some plastic jewelry or Parfum de Coeur? I mean, c'mon - it's 50% off with your club card!!

From hot iPod accessories to sample face masks to velcro rollers, the Duane Reade cosmetic aisle is an experience not to be missed.

Any items from the Cosmetic aisle you'd like to highlight? Tell us!

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"Allmay to Allmaybenot"
BRILLIANT!

Kate said...

I lost it at "Lip Schmear."

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