Wednesday, June 20, 2007

The Mystery of Duane Reade

Been meaning to share this article with you guys for a while now from New York Magazine called "The Mystery of Duane Reade."

Before you run off to read it, keep in mind this quote:

The company understands two important things: New Yorkers are uniquely harried shoppers, and the whole ball game comes down to real estate. Duane Reade has used its skill at that quintessential New York blood sport to cut rents by shoehorning its stores into bizarre locations other chains wouldn’t touch. And it’s kept New Yorkers coming back by knowing us better than we’d like to think: For all our bluster about good design, organic foods, and attentive service, we’ll take our Band-Aids and trash bags where we can get them.

Damn. Nailed us.

PS: Enter our t-shirt contest, suckas.

1 comment:

Anonymous said...

I Totally agree with you.......